Brief was to steer away from the usual 'massage/physio' imagery. This approach starts with identifying a typical complaint and provides a solution: physiotherapy. In order to avoid the cliche photography, I made an illustration which helps focusing on the actual problem. The constructivist reference appeals to younger, arty audience in sophisticated Cracow, Poland.


sketches for fizjoterapia poster 

poster
7 hours in front of computer: poster

front and back
business cards: front and back